BROADCAST TV DRAMAS VS OTT PLATFORMS: THE EVOLVING LANDSCAPE OF DRAMA CONSUMPTION AND CONTENT SYNERGIES

In the rapidly evolving entertainment world, the competition between traditional terrestrial TV dramas and OTT streaming 누누티비 접속 services has become increasingly prominent. While terrestrial TV channels continue to offer mainstream dramas with a broad appeal, OTT services are quickly becoming the go-to platform for on-demand content. P